Social Media Marketing Specialist Job at ASTEC, Chattanooga, TN

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  • ASTEC
  • Chattanooga, TN

Job Description

Job Description

BUILT TO CONNECT

At Astec, we believe in the power of connection and the importance of building long-lasting relationships with our employees, customers and the communities we call home. With a team more than 4,000 strong, our employees are our #1 advantage. We invest in skills training and provide opportunities for career development to help you grow along with the business. We offer programs that support physical safety, as well as benefits and resources to enhance total health and wellbeing, so you can be your best at work and at home.

Our equipment is used to build the roads and infrastructure that connects us to each other and to the goods and services we use. We are an industry leader known for delivering innovative solutions that create value for our customers. As our industry evolves, we are using new technology and data like never before.

We’re looking for creative problem solvers to build the future with us. Connect with us today and build your career at Astec.

LOCATION: Chattanooga, TN

The focus for this position is in the social media space, working on social media strategy, managing our social media channels and using analytics to gauge our social media engagement.

ABOUT THE POSITION

As a dynamic Communications Specialist, you'll craft and implement engaging communication strategies, create compelling content, manage internal and external events, and more. Your role is pivotal in shaping and conveying our company's narrative, promoting our OneAstec culture, and ensuring a cohesive brand experience for customers and employees.

Deliverables & Responsibilities

  • Own the development and execution of social media strategy, including the creation and distribution of tailored content that resonates with target audiences and consistently aligns with the brand’s voice.
  • Support the development and execution of external communication plans, including media advisories, press releases, media pitches, and other public relations activities.
  • Develop and implement effective internal communication strategies to convey HR policies, programs, and initiatives to employees.
  • Collaborate with the HR team to create engaging content for employee newsletters, announcements, and other internal channels to sharing important updates and news
  • Work closely with the Benefits team to create materials that effectively communicate the value of available benefits.
  • Support the development, organization, and maintenance of content on the company intranet.
  • Ensure intranet content is up-to-date, relevant, and accessible.
  • Design visually appealing assets, including PowerPoint presentations, infographics, and materials for internal and external communications.
  • Ensure brand consistency in all communication materials.
  • Support the coordination of internal and external events (conferences, etc.), ensuring seamless execution and alignment with communication objectives.
  • Manage the production of virtual webinars, from planning to execution, ensuring a professional and engaging experience for participants. Coordinate technical aspects, content creation, and post-event follow-up.
  • Script, edit and produce videos for internal and external communication purposes.
  • Champion the OneAstec culture through written and verbal forms of communication, both internally and externally.
  • Take on additional responsibilities and tasks as needed to support the overall goals of the Communications team.

To be successful in this role, your experience and competencies are:

  • Bachelor's degree in Communications, Public Relations, Education/Training or a related field preferred.
  • Proven experience in communications.
  • Strong written and verbal communication skills.
  • Familiarity with AP Style.
  • Proficiency with social media platforms (e.g., LinkedIn, Instagram, and Facebook) and social media management tools (e.g., Hootsuite).Proficiency in graphic design tools such as Canva, Adobe Creative Suite, and Microsoft Office (PowerPoint).
  • Experience with intranet content management systems (SharePoint).
  • Ability to develop and execute strategic communication plans.
  • Strong organizational and project management skills.
  • Flexibility to adapt and support team needs that arise.

Our Culture and Values

Employees that become part of Astec embody the values below throughout their work.

  • Continuous devotion to meeting the needs of our customers
  • Honesty and integrity in all aspects of business
  • Respect for all individuals
  • Preserving entrepreneurial spirit and innovation
  • Safety, quality and productivity as means to ensure success

Travel Requirements: Up to 15% of travel, regional, international

EQUAL OPPORTUNITY EMPLOYER

As an Equal Opportunity Employer, Astec does not discriminate on the basis of race, creed, color, religion, gender (sex), sexual orientation, gender identity, marital status, national origin, ancestry, age, disability, citizenship status, a person’s veteran status or any other characteristic protected by law or executive order.

Job Tags

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